![]() Now, you’ll find out what all that’s about and the true mythology that surrounds it.ĭo you think a network like El Rey would’ve been created sooner or later or was it only going to happen if the FCC and the Department of Justice came in like they did and demand for there to be more diversity on cable TV? I’ve always wanted to go back and do something with it. Also, I’ve had a painting from the last shot of movie in my office for 18 years – the pyramid. People have come up to both of us over the years and asked us for more “Dusk Till Dawn” because it’s become such a cult classic over the last 18 years. To have him on TV for the first time is really amazing. I mean, Quentin Tarantino writes the best characters out of anybody. ![]() So, we thought, “Let’s go reclaim our territory, the horror film, like ‘Dusk till Dawn,’ in a show.” We thought it would be fantastic to do something like that with the new technology that has come out and do something that has the best characters on television. A lot of people who work with me on “Dusk Till Dawn” work on “Walking Dead” like Greg Nicotero and KNB Efx. We thought horror and genre play really well across all lines. Also, “Walking Dead” really over-indexes Hispanic viewers. I wanted to do a show nobody else could do like “From Dusk Till Dawn.” Quentin and I controlled the rights, so nobody else could ever do the show. So, why revisit your film “From Dusk Till Dawn?” Why not “The Faculty” or “Desperado?” What was it about this film that had you come back to it for a TV series? If felt having a network built from the ground up with authenticity and a real focus was needed. Then, I just didn’t really see any cool networks with really curated content where people behind the networks have actually seen the shows they’re showing and are fans of them. Those who are Hispanic will go, “Oh, look, half the cast is Hispanic.” It’s really empowering for people, especially in a population that is growing so wide. That has been my mission over the years making films – films like “Spy Kids,” “From Dusk Till Dawn,” “Desperado,” “Machete,” “Sin City.” You don’t think of them as “Hispanic” films because everybody can watch them and enjoy them. They’re not really seeing themselves represented on the screen. I thought, “My kids don’t have anything that represents who they are in this country.” They don’t watch Spanish television. ![]() Well, the opportunity came up to create an entertainment network that had a focus on millennials and the growing population of Hispanic viewers, like my kids. What did you see was missing from the TV landscape that you thought a network like El Rey could fill the void? If you have Comcast, DirectTV or Time Warner Cable, you can catch new episodes of “From Dusk Till Dawn: The Series” on El Rey every Tuesday at 8 pm CT. His first attempt to bring that to his audience is with the new TV show “From Dusk Till Dawn: The Series.” Originally a 1996 film starring George Clooney and Salma Hayek, Rodriguez has redesigned and expanded the narrative for the small screen.ĭuring the 2014 South by Southwest Film Festival, I caught up with Rodriguez and talked to him about what he hopes will result from a new network like El Rey and why he thinks a cult movie like “From Dusk Till Dawn” was the best project to kick-start the network’s efforts. With El Rey, an English-language network targeting Hispanic viewers, Rodriguez sets his sights on a demographic looking for something authentic and cool featuring characters that represent them as Latino Americans. Congress’ request to see more minority-owned networks on television, filmmaker Robert Rodriguez (“Sin City”) jumped at the opportunity to apply for a TV station and create a channel for an audience he felt has always been underrepresented.
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